About Me
Hello! I’m Jim Carey.
No, not that Jim – Jim Carey, the wine label designer.
Why I do it
For over 4 decades, you name it, I designed it, but it wasn’t until about 18 years ago, that I found my true passion – wine label design. Now that’s not to say my time designing for Microsoft, Amazon and Expedia at my first company, CKA Creative, wasn’t incredibly rewarding – but the day my good friend, Annette Bergevin, gave me the opportunity to design my first label for Bergevin Lane Vineyards, everything changed.
How I got here
Over the last 8 years, working as a partner at Doubleknot Creative, I’ve had the opportunity and flexibility to shift most of my focus onto wine design. I led the effort in building our wine business locally as well as in California, Oregon and abroad - working with incredible winemakers, owners, marketers and printers to develop some of my favorite labels. Now after almost two decades, as I venture out on my own, I still bring the same energy and enthusiasm to each and every project.
What I do
My design philosophy is first and foremost that it’s about you – not me. Learning everything about my clients is my number one priority. I do my research on the region, vineyards, wine style and consumer profile and then collaborate with the owners, winemakers and marketing teams making it a true collaboration. From there, it’s on me to bring your story to life. From initial concepting to finishing and production, I’m with you through it all.
Who I do it for
Outside of work, you can find me on the golf course, cheering on the Cougs, with my family in Lake Chelan, or trying to wrangle my golden retriever puppy, Gracie.
