El Pino Club
I REALLY love Pinot Noir, so when we had the opportunity to develop the packaging for essentially a Pinot Noir fan club, I was in. With a goal to bring different Pinot growing regions to life, we leaned into everything those regions had to offer. From the personalities of their inhabitants to unique geographical qualities, to historical facts and colloquial phrasing, each label is completely unique and packed full of personality.
In collaboration with Doubleknot Creative.