Root 66

The best experiences in life are all about the journey and this wine is no exception. This label takes inspiration from the iconic Route 66 highway, instilling the exhilarating feeling of hitting the open road with each glass. 

With the great juice in the bottle and the striking packaging on the outside, Root 66 has achieved incredible success since its release in early 2021, outperforming the top national brands at Harris Treeter.

In collaboration with Doubleknot Creative.

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